The MRIA Has Standards for the Public Release of Marketing

Multiple Choice

The MRIA has standards for the public release of marketing research results. Which of the following was NOT one of their recommendations noted in your textbook?

A) Do not include precise proportions with qualitative reporting.
B) Have the exact wording and order of questions in a questionnaire available to the public upon request.
C) Differentiate between scientific and nonscientific studies.
D) Include the sample size and population surveyed.
E) Present only quantitative and not qualitative findings.