CASE Scenario - Jasmine Lye

Multiple Choice

CASE
Scenario - Jasmine Lye
The opportunity to gain a foothold in the snack cracker industry had just been found. Jasmine Lye, an account executive manager for Baked Wheat Industries had developed an interest in wheat crackers two months ago when one of her newly hired account execs, Tricia Parker, had convinced her about the high margins and promising future associated with that market. Lye had always believed that if you do your homework in hiring the best people then it only makes sense to listen to their recommendations and implement their suggestions.
Lye had given her approval to Parker to explore opportunities to move into this promising new market. This morning, Parker had reported that the Jackson Corporation had severed its contract with Feel Good Crackers Incorporated. Apparently, the Feel Good salesman had shared sensitive information about Jackson at a cocktail party. Parker had already established a good relationship with Feel Good buyers and so recognized this as an opportunity to expand her market into wheat crackers.
-Contingency theory recommends

A) Lye should manage all of her employees the way she manages Parker.
B) the goal of every manager should be high return on investment, so Lye should expand her market only if it increases ROI.
C) Parker should focus on her expertise, recognizing the potential risk of failure with a new market.
D) all of these.
E) none of these.