CASE Scenario - Darla Davidson

Multiple Choice

CASE
Scenario - Darla Davidson
Darla Davidson was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-Using the logic of the BCG grid, Darla should recognize that her strategic business unit was in which quadrant?

A) Star
B) Cash Cow
C) Question Mark
D) Dog
E) None of these