At WwwMystarbucksidea

Multiple Choice

At www.mystarbucksidea.com,customers are encouraged to share their ideas and thoughts about how Starbucks can better serve its customers.Starbucks customers told management that they wanted to be recognized for choosing Starbucks coffee.So Starbucks instituted the My Starbucks Reward program with money-saving benefits to their Starbuck cardholders.Starbucks is an example of a company with a _____-oriented philosophy.

A) transaction
B) sales
C) product
D) society
E) market