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Kellogg's Gives Consumers the Chance to Receive a Free DVD

Question 22

Multiple Choice

Kellogg's gives consumers the chance to receive a free DVD.Consumers who buy five boxes of specially marked cereal can cut out the coupons and mail in their completed official form to get a free DVD.Kellogg's is engaging in:


A) transactional marketing
B) sports distribution
C) relationship marketing
D) one-to-one marketing
E) customer transformation

Correct Answer:

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