A Marketing Consultant Hired by the Girl Scouts Suggests They

Multiple Choice

A marketing consultant hired by the Girl Scouts suggests they justify the smaller boxes of cookies as "portion control" packaging to combat obesity.Would this be in keeping with the Girl Scouts strategies of selling more cookies and its broader purpose of teaching scouts?

A) Yes, it is a perfect example of the merit of a societal marketing orientation.
B) No, this would not be good business ethics.
C) Yes, there is both a social and an economic justification that benefits the customer and the seller alike.
D) Yes, this is a good way of delivering what people don't know they want.
E) No, the smaller packages only have the purpose of saving on cutting production costs.