Multiple Choice
The $100,000 donation "did not engender the strong support and affinity among American consumers." It did not get any support from American agricultural groups representing the meat and dairy industry.What does this suggest about a global company like Yellow Tail?
A) It should have hired a lobby group first.
B) Its home market lacked the kinds of controversy the U.S. market had.
C) HSUS had successfully deceived the Australians.
D) It did not understand the politics or culture of its chief export market.
E) all of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: There was a disconnect between the benefit
Q2: Why would it have been difficult or
Q3: Yellow Tail finally perform some crisis management
Q5: What went wrong with the Tails-for-Tails campaign
Q6: Associating Yellow Tail with HSUS on endcap
Q7: Seen from the context of the communication
Q8: Tails for Tails would be appropriate had
Q9: In Yellow Tails' promotional mix,the Tails for
Q10: Yellow Tail lacked an integrated market communication