If the Lap Dance Had Only Been Intended to Titillate

Multiple Choice

If the lap dance had only been intended to titillate rather than market the Boston Blazsers,what was social media's role?

A) YouTube made it possible for an isolated event to go viral.
B) Facebook allowed the CEP to initiate a crisis communication strategy.
C) It provided visibility that would cost the team very little in free advertising.
D) Social media provided a two-way,real-time channel of communication between the team,its fans,and potential fans.
E) all of the above