Multiple Choice
MyCokeRewards.com,which gives Coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones,is an example of
A) a frequency/loyalty program.
B) benefit segmentation.
C) mass marketing.
D) product differentiation.
E) a points-for-purchase program.
Correct Answer:
Verified
Correct Answer:
Verified
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