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    Exam 16: Coke Zero
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    When the Coca-Cola Company Set Out to Create a Product
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When the Coca-Cola Company Set Out to Create a Product

Question 3

Question 3

Multiple Choice

When the Coca-Cola Company set out to create a product that would appeal to young Hispanic men,they were using ________ segmentation.


A) benefit
B) demographic
C) geographic
D) racial
E) psychographic

Correct Answer:

verifed

Verified

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