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When Coca-Cola Reintroduced the Coke Zero Can in 2007 with a New

Question 10

Multiple Choice

When Coca-Cola reintroduced the Coke Zero can in 2007 with a new black label for the U.S.market so that it would no longer be confused with Diet Coke or other diet colas,it was attempting:


A) one-to-one marketing.
B) geodemographic segmentation.
C) product differentiation.
D) repositioning.
E) All of the above

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