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There Are a Number of Toothpastes Marketed Under the Crest

Question 142

Multiple Choice

There are a number of toothpastes marketed under the Crest brand,including Cavity Protection Crest,Pro-Health Sensitive Shield Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:


A) product line width.
B) product mix.
C) product line depth.
D) product mix inconsistency.
E) marketing mix.

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