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Betty Crocker Brand Sells a Hershey's Ultimate Fudge Cake Mix

Question 91

Multiple Choice

Betty Crocker brand sells a Hershey's Ultimate Fudge cake mix that prominently features both the Betty Crocker and Hershey's names and logos on the box.This is an example of _____ cobranding.


A) cooperative
B) ingredient
C) umbrella
D) complementary
E) family

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