Multiple Choice
Heinz is expected to introduce more than 400 new products in the next two years.One of the products is a spicier ketchup aimed at the baby boomer market.The spicier ketchup would be considered what type of new product?
A) Discontinuous innovation
B) New to market
C) New product line
D) Lower priced
E) Addition to existing product line
Correct Answer:
Verified
Correct Answer:
Verified
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