Companies That Are Most Likely to Succeed in the Development

Multiple Choice

Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:

A) establishing an environment conducive to achieving new-product objectives.
B) making the long-term commitment needed to support innovation and new-product development.
C) capitalizing on experience to achieve and maintain competitive advantage.
D) using a company-specific approach, driven by corporate objectives and strategies, with a well-defined new-product strategy at its core.
E) introducing ten new products every year.