All of the Following Statements About How Adopters Participate in the Diffusion

Multiple Choice

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

A) early adopters may also be opinion leaders
B) laggards are the last consumers to adopt a new product
C) there are three categories of consumers who will adopt an innovation
D) the dominant characteristic of members of the late majority is skepticism
E) innovators are the first to purchase a new product