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    Exam 38: Groupon vs.LivingSocial: Coupon Wars
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    Selling $20 Gift Cards for $10 Is,essentially,a Variation of a Loss-Leader
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Selling $20 Gift Cards for $10 Is,essentially,a Variation of a Loss-Leader

Question 6

Question 6

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Selling $20 gift cards for $10 is,essentially,a variation of a loss-leader promotion.

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