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At the Greenville Florist,there Are Four Different Prices for Funeral

Question 112

Multiple Choice

At the Greenville Florist,there are four different prices for funeral bouquets.The smallest bouquet sells for $30; there is also a $40 version and a $75 version.For those who want to express their grief through the purchase of a dramatic floral arrangement,the florist also offers a $150 version.The owner of the florist shop has chosen price lining because it will:


A) enable the shop to carry a larger total inventory.
B) maintain all of the product line at the same stage in the product life cycle.
C) confuse customers and allow salespeople to sell more of the expensive models.
D) reach several different target market segments.
E) thwart competitors that are trying to sell similar products.

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