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    Essentials of Marketing
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    Exam 21: Customer Relationship Management (CRM)
  5. Question
    Database Elaboration Is the Addition of Information to Customer or Prospect
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Database Elaboration Is the Addition of Information to Customer or Prospect

Question 87

Question 87

True/False

Database elaboration is the addition of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of those customers or prospects.

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