The My Coke Rewards Program Allows Consumers to Earn Reward

Multiple Choice

The My Coke Rewards program allows consumers to earn reward products and services by registering points they receive by consuming Coke products.The program also allows Coca-Cola to collect information about consumers that the company can use to optimize profitability,revenue,and customer satisfaction.The My Coke Rewards program is an example of a(n) _____ program.

A) organizational optimization
B) consumer relationship marketing (CRM)
C) total quality management (TQM)
D) customer relationship management (CRM)
E) market aggregation