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LLBean Has Been Reducing the Number of Catalogs It Sends

Question 50

Multiple Choice

L.L.Bean has been reducing the number of catalogs it sends out while increasing its sales and profits.With _____,L.L.Bean now identifies customers who have purchased recently and often have spent considerable money.Such customers are most likely to purchase again.


A) predictive data
B) trending
C) correlation analysis
D) recency-frequency-monetary analysis
E) hypothesis testing

Correct Answer:

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