Multiple Choice
Which of the following best explains Porter's differentiation strategy?
A) Differentiation strategies address whether the market scope is broad or narrow.
B) Differentiation can be broken down into low-cost or broad-scope categories.
C) An airline using the differentiation strategy would be likely to offer travellers refreshments at a reasonable price rather than serve free meals.
D) The statement by Starbucks's international president that "We're not in the business of filling bellies, we're in the business of filling souls" is indicative of a differentiation strategy.
Correct Answer:

Verified
Correct Answer:
Verified
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