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The Manager of R&D for PlasticWare, a Kitchen Products Company

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The manager of R&D for PlasticWare, a kitchen products company, said that only 10 percent of its new products ever make a profit. He said that the industry average is 15 percent, but one company in the industry has a success rate of 90 percent. What advice would you give PlasticWare concerning organizational structure?

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It should develop a ...

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