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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    Preference Follows Awareness, Knowledge, and Liking in the Hierarchy of Effects
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Preference Follows Awareness, Knowledge, and Liking in the Hierarchy of Effects

Question 197

Question 197

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Preference follows awareness, knowledge, and liking in the hierarchy of effects model.

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