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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    If a Radio Conjures Images That Consumers Can See Clearly
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If a Radio Conjures Images That Consumers Can See Clearly

Question 71

Question 71

True/False

If a radio conjures images that consumers can see clearly in their minds, the effect may be greater than seeing an actual visual portrayal.

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