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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
  5. Question
    When a Viewer Believes He or She Can Take Action
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When a Viewer Believes He or She Can Take Action

Question 152

Question 152

True/False

When a viewer believes he or she can take action to prevent negative consequences by purchasing a product or service, the individual is exhibiting self-efficacy.

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