Multiple Choice
Using sensuality as a type of sex appeal in advertising:
A) requires both visual and verbal cues.
B) requires viewer imagination.
C) is based on subliminal cues.
D) works only with female viewers since they are more romantic than men.
Correct Answer:

Verified
Correct Answer:
Verified
Q201: Business-to-business ads have tended to use rational
Q202: The largest number of complaints that the
Q203: Humor causes consumers to watch, laugh, and,
Q204: Consumers rely on word-of-mouth communications when choosing
Q205: Placing a female wearing a bikini in
Q207: Celebrities normally score well in terms of
Q208: The underlying principle for using more emotional
Q209: Each of the following statements about the
Q210: The "Soup is Good Food" tagline used
Q211: A unique selling proposition cognitive message strategy