Some Musicians Now See Writing and Singing Songs for Advertisements

Multiple Choice

Some musicians now see writing and singing songs for advertisements as a way to get their songs heard and eventually played by individuals, apart from the ad. The advantages of this method of writing songs for ads include the following, except:

A) it is easier to develop brand awareness, brand equity, and brand loyalty
B) marketers see an opportunity to tie a new, emerging song to a product
C) many consumers are interested in finding out who performs the music in various ads
D) the Internet provides an opportunity to post the song for people to enjoy