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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    Which Type of Appeal Reaches the More Creative Right Side
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Which Type of Appeal Reaches the More Creative Right Side

Question 101

Question 101

Multiple Choice

Which type of appeal reaches the more creative right side of the brain?


A) rational
B) sex
C) humor
D) emotional

Correct Answer:

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