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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    In Terms of Advertising Campaign Duration, a Campaign That Has
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In Terms of Advertising Campaign Duration, a Campaign That Has

Question 62

Question 62

True/False

In terms of advertising campaign duration, a campaign that has utilized a higher frequency usually can be of a shorter duration than a campaign that used a lower frequency.

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