Multiple Choice
When Crest is featured as a "cavity fighter" in its advertising competitors aren't likely to make the same claim. This is an example of which form of cognitive message strategy?
A) generic
B) preemptive
C) hyperbole
D) comparative
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q47: Taglines help consumers tie an advertisement into
Q48: An ad that is targeted toward stay-at-home
Q49: Which type of cognitive message strategy is
Q50: Which message strategy has the goal of
Q55: Which message strategy is designed to trigger
Q56: The major advantage of comparison ads is
Q58: Britney really liked the advertisement by Saturn
Q76: Many authoritative executions include some type of
Q123: Animation has become increasingly popular and is
Q214: The primary tactic or approach used to