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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    "We Are Chicago's Friendliest Car Dealer!" Is an Example of Which
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"We Are Chicago's Friendliest Car Dealer!" Is an Example of Which

Question 72

Question 72

Multiple Choice

"We are Chicago's friendliest car dealer!" is an example of which type of cognitive message?


A) preemptive
B) unique selling proposition
C) hyperbole
D) comparative

Correct Answer:

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