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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    Which Type of Executional Framework Seeks to Convince Buyers That
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Which Type of Executional Framework Seeks to Convince Buyers That

Question 133

Question 133

Multiple Choice

Which type of executional framework seeks to convince buyers that a given product is superior through employing some type of expert or evidence?


A) dramatization
B) ideological
C) authoritative
D) fantasy

Correct Answer:

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