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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
  5. Question
    An Endorsement by Consumer Reports Would Typically Be Used in Which
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An Endorsement by Consumer Reports Would Typically Be Used in Which

Question 92

Question 92

Multiple Choice

An endorsement by Consumer Reports would typically be used in which type of executional framework?


A) slice-of-life
B) informative
C) authoritative
D) fantasy

Correct Answer:

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