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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    The Authoritative Execution Assumes Consumer and Business Decision-Makers Rely on Which
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The Authoritative Execution Assumes Consumer and Business Decision-Makers Rely on Which

Question 44

Question 44

Multiple Choice

The authoritative execution assumes consumer and business decision-makers rely on which of the following when making purchase decisions?


A) cognitive processes
B) affective feelings
C) impulse behaviors
D) authoritative sources of information

Correct Answer:

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