Multiple Choice
A dessert that is promoted as being "sinfully delicious" with a person sitting on a sandy beach is using which type of executional framework?
A) resonance
B) slice-of-life
C) fantasy
D) hyperbole
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q52: The goal of a generic message strategy
Q64: In recent years, the use of animation
Q130: A spokesperson's credibility is derived from the
Q152: In an advertisement for the Weight Center,
Q153: Showing how a product works is found
Q154: A unique selling proposition is an explicit,
Q156: In developing comparative ads, which of the
Q159: An advertisement for Nintendo using a cognitive
Q162: Which message strategy is a claim of
Q176: Name the five major forms of cognitive