Multiple Choice
Wishing to think and act rich like the spokesperson in an advertisement, is a form of:
A) empathy.
B) intent to purchase.
C) identification.
D) attractiveness.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q270: Showing how Windex makes a dirty window
Q271: In the hierarchy of effects model, affective
Q272: An affective message strategy:<br>A)invokes feelings or emotions
Q273: Comparative ads tend to be more believable
Q274: Humor is a rarely-used form of advertising
Q275: Name the ways to present claims in
Q276: When an accountant serves as a spokesperson
Q277: Paid actors or models can be used
Q278: For products with no real tangible differences
Q279: To provide protection from lawsuits, company leaders