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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    In Beating Ad Clutter, Repetition Can Increase Brand and Ad
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In Beating Ad Clutter, Repetition Can Increase Brand and Ad

Question 104

Question 104

Multiple Choice

In beating ad clutter, repetition can increase brand and ad recall, except when:


A) the ads are put into different media
B) competing ads are present
C) a celebrity spokesperson is used
D) the ad uses a fantasy executional framework

Correct Answer:

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