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    Integrated Advertising Promotion Study Set 1
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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    The Problem-Solution Sales Approach Requires Salespeople from the Selling Organization
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The Problem-Solution Sales Approach Requires Salespeople from the Selling Organization

Question 83

Question 83

True/False

The problem-solution sales approach requires salespeople from the selling organization to analyze the buyer's business to determine the problems the prospect is facing and then the most feasible solution.

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