Multiple Choice
The primary reason for building a database, coding the information, and mining the data is to use the output to:
A) develop marketing programs customized for each customer.
B) place customers into segments for the purpose of data-driven marketing programs.
C) customize marketing programs to fit each market segment's profile.
D) establish one-on-one communications with each customer.
Correct Answer:
Verified
Correct Answer:
Verified
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