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With a Permission Marketing Program, Customer Permission Is Normally Obtained

Question 56

Multiple Choice

With a permission marketing program, customer permission is normally obtained:


A) through third-party marketing research firms.
B) when customers make an online purchase.
C) by providing an incentive, such as a free gift, a coupon, or entry into a sweepstakes.
D) by using cookies obtained from the individual's visit to the website.

Correct Answer:

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