To Optimize Permission Marketing, Firms Must Grant Customers Empowerment, Which

Multiple Choice

To optimize permission marketing, firms must grant customers empowerment, which means customers:

A) have power to choose why they want grant permission
B) have control over when and what material is sent to them
C) control when they opt-in and when they opt-out of the program
D) believe they have power throughout the entire relationship, not just at the beginning