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    Integrated Advertising Promotion Study Set 1
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    Exam 13: Public Relations and Sponsorship Programs
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    In Terms of Goals for Public Relations, a Hit Is
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In Terms of Goals for Public Relations, a Hit Is

Question 101

Question 101

Multiple Choice

In terms of goals for public relations, a hit is:


A) an advertisement that is successful
B) a consumer promotion's tie in with publicity
C) a mention of the company's name in a news story
D) an advertising slogan with high recall

Correct Answer:

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