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  3. Study Set
    Principles of Information Systems
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    Exam 8: Electronic and Mobile Commerce
  5. Question
    In the Past, Market Segmentation Has Been Easy for B2B
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In the Past, Market Segmentation Has Been Easy for B2B

Question 53

Question 53

True/False

In the past, market segmentation has been easy for B2B marketers because firmographic data was easy to obtain.

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