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    Principles of Information Systems
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    Exam 9: Enterprise Systems
  5. Question
    What Is the Goal of a Customer Relationship Management (CRM)
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What Is the Goal of a Customer Relationship Management (CRM)

Question 56

Question 56

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What is the goal of a customer relationship management (CRM) system? Discuss the benefits of CRM software.

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The goal of CRM is to understand and ant...

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