Multiple Choice
All of the following are reasons for the general decline in customer satisfaction over the past 20 years EXCEPT:
A) Customers are much less brand loyal than in the past.
B) Today's customers are very price sensitive.
C) Today's customers are exceptionally demanding.
D) Product quality is much lower now than at any time in the past.
E) Customers are more cynical, have more information, and have more attitude than ever before.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: A marketer at General Mills in charge
Q2: Which of the following changes occurring in
Q3: The four Ps of the marketing mix
Q4: Changing value propositions in today's economy-such as
Q6: One of the major difficulties of conducting
Q7: From the customer's perspective, which part of
Q8: Competitive advantages are critical because they set
Q9: Which of the following statements about pricing
Q10: The term marketspace describes electronic marketplaces unbound
Q11: The "how" of marketing planning is known