Multiple Choice
In the context of marketing ethics, some businesspeople choose to behave ethically because of "enlightened self-interest." What does this mean?
A) They behave ethically because it pays in terms of enhanced profits and performance.
B) They behave ethically because they are forced to do so.
C) They behave ethically because they look out for their own interests.
D) They behave ethically because of deep-rooted religious beliefs.
E) They behave ethically because they are afraid of being caught.
Correct Answer:
Verified
Correct Answer:
Verified
Q7: With respect to regulating marketing deception, a
Q9: Firms that are market oriented place _
Q10: Research has found that corporate codes of
Q13: Which of the following IS NOT a
Q16: When a firm adopts a stakeholder orientation,
Q23: Why is the connection between marketing ethics
Q24: Essentially. having a climate of ethics and
Q28: Identify and discuss the many challenges of
Q32: The principles and standards that define acceptable
Q34: _ is a broad concept that relates