Why Is the Connection Between Marketing Ethics and Leadership So

Multiple Choice

Why is the connection between marketing ethics and leadership so important in nurturing a strong ethical culture?

A) Employees look to the leader to enforce the ethical code of conduct.
B) Employees expect the leader to punish unethical behaviors.
C) Employees look to the leader to ensure that the firm is in legal compliance.
D) Employees look to the leader as a model of acceptable behavior.
E) Employees expect the leader to clearly specify in writing the high-risk activities in the firm's daily operations.