Although the Product Is at the Heart of Marketing Strategy

Multiple Choice

Although the product is at the heart of marketing strategy, it is important to remember that the product offering itself is of little value to customers. The real value that a product offering come from:

A) its superiority to competing products.
B) its ability to further the image of the organization.
C) its value (good quality at a low price) .
D) its ability to deliver benefits that enhance a customer's situation.
E) its quality.