In Launching Its New Line of Power Tools, Black and Decker

Multiple Choice

In launching its new line of power tools, Black and Decker spent a considerable amount of time and resources to educate, motivate, and compensate members of its supply chain. By investing heavily in these types of promotions, Black and Decker hopes its __________ strategy will lead to a more effective product launch.

A) pull
B) AIDA
C) institutional
D) push
E) placement